Fernandez acquires 14 John Deere locations, merges them into United

John Deere excavator dumps clay from its bucket, an excavator that is available through Fernandez's dealers.

Fernandez Holdings owns a diverse portfolio, including 57 John Deere Ag and Turf dealerships in the US.

Now, the company has made acquisitions of 14 John Deere Construction and Forestry dealerships. This expansion deepens Fernandez’s relationship with John Deere and looks to foster infrastructure developments for the company.

“Fernandez Holdings is excited to be able to expand our relationship with John Deere into the Construction and Forestry markets,” said Kirk Fernandez, CEO and founder of Fernandez Holdings. “We see incredible opportunity in the Northeast to continue to expand the John Deere brand with a strong organization that is committed to delivering best-in-class equipment, service, and support to our customers.  Fernandez Holdings will also continue to invest heavily in the region, building new facilities, updating and upgrading operations, and empowering the business to continue to bring on talented, hard-working people to the team.  This is just the beginning for United Construction & Forestry, and we’re thrilled to support and help drive the organization’s growth in the region.”

Fernandez's United Construction & Forestry logo.

Moreover, nine of these dealerships involved in Fernandez’s acquisitions are from Nortrax; in Maine, New Hampshire, Vermont and New York. The other five dealerships are in Massachusetts from Schmidt Equipment Inc.

So, the business will operate as United Construction & Forestry, along with its sister company, United Ag & Turf.

Eric Driscoll, CEO of United Construction & Forestry and United Ag & Turf NE said, “at United, we believe in maintaining a culture of high morale, where hard work and strong performance are rewarded, and we know that this creates an empowered team that is motivated to deliver for our customers.  This is an exciting organization to be a part of, and the acquisition of Nortrax and Schmidt Equipment creates tremendous opportunities for everyone in both organizations as well as everyone who will be joining the team as we continue to grow.”