United Rentals has introduced Smart Suggestions and Equipment Fit Augmented Reality (AR) to its suite of digital tools.
The new digital tools are designed to help customers make faster, more confident rental decisions by anticipating needs and providing greater jobsite visibility before placing an order.
Equipment Fit AR gives customers the ability to virtually place 3D models of equipment on their jobsite using a mobile device. This feature makes it easier to evaluate equipment dimensions, confirm proper fit and plan for placement in tight or restricted-access areas.
Equipment Fit AR is currently available for select equipment categories, with additional offerings under development.
Smart Suggestions uses advanced machine learning to recommend equipment based on factors such as customer order history, jobsite data, seasonality and industry trends. The tool predicts what customers are most likely to need next, helping them bypass a catalog search and quickly find the right rental option. Early results show a 27 per cent reduction in the time it takes users to identify and order the equipment they need.
“Smart Suggestions and Equipment Fit AR are about anticipating customer needs,” explained Paul Maddison, Director of Product Management at United Rentals. “By leveraging machine learning and augmented reality, we’re giving customers tools that help them make confident, informed decisions at the moment of rental. It’s about delivering the right equipment at the right time, with less friction.”
United Rentals developed Smart Suggestions and Equipment Fit AR using direct feedback from contractors and operations teams across North America.
These innovations build on United Rentals’ expanding portfolio of digital capabilities, which enable customers to browse, reserve and manage equipment rentals seamlessly from any device. From visualization to smarter checkout, the company continues to enhance its digital platform to meet customers wherever they work.
