José Cuadrado has been appointed Global Chief Executive Officer at Yanmar Compact Equipment and Chairman of the Board at Yanmar Holdings Company Ltd.
Cuadrado replaces Giuliano Parodi who served as CEO for the last six years.
Parodi is now transferring to manage the Yanmar Group’s Strategy Division, as Chief Strategy Officer.
“José is an experienced and dynamic leader and, having helped shape the strategy as part of the global leadership team since joining the company, is fully aligned to our goals and aspirations,” Parodi said.
“We are confident that he will continue to drive Yanmar CE towards meeting its objective of becoming a customer-centric, innovative, global leader in compact equipment. We offer José our full support in his new role.”
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In a career spanning more than 25 years, Cuadrado brings with him a wealth of construction, industrial and automotive experience, working at several brands including Ingersol Rand, Doosan and CNH Industrial. He joined Yanmar CE in early 2023, as Managing Director of the company’s Europe, Middle East and Africa region.
A search has begun for his replacement, and Cuadrado will combine both Global CEO and EMEA roles until his successor is appointed, from his current base in Europe.
In his new role, Cuadrado is responsible for leading organizational integration and improving financial performance, as well as driving customer success through product development.
“I fully support our current strategy to become a leader in the compact equipment industry. To achieve this, we will continue our journey to become a truly global company, focusing on extending our product portfolio and strengthening our dealer network across all major markets,” Cuadrado said.
“Equally important, we have very ambitious and exciting plans to embrace upcoming technologies. I’m very pleased to be given this opportunity to continue the good work that has happened under Giuliano’s leadership.”
A Spanish national, Cuadrado holds a master’s degree in business & economics from University of Valladolid in Spain.
