Nors completes its acquisition of Strongco


Nors Group has finalized its purchased of Strongco Corporation and will now take over its Volvo Construction Equipment’s Canadian dealerships and distribution.

The Portugal-based company finalized the deal on March 18.

In January, Nors announced it planned to acquire Strongco for $193 million. 

Strongco is a multiline mobile equipment dealer with operations across Canada. The company sells, rents and services equipment used in construction, infrastructure, mining, oil and gas, utilities, municipalities, waste management and forestry.

The company has about 500 employees across 26 branches in Canada. Strongco represents equipment manufacturers, including Volvo Construction Equipment, Case Construction, Manitowoc Crane, including National and Grove, Terex Trucks, Fassi, Sennebogen, Konecranes and SDLG.

With about 90 years of experience in the industry and operations in 16 countries, including the United States and Mexico under its jointly owned company, Ascendum Machinery, Nors has built a reputation as a dealer that is focused on providing unique solutions to its customers. 

“We believe that Strongco will benefit from Nors’ global presence and brand recognition, and from its long experience in the automotive and construction equipment industry to further enhance its superior performance and future growth. And we are very much looking forward to working with Volvo CE across Canada,” said Tomás Jervell, CEO of Nors.

“We plan on investing heavily in staff expertise, as well as improving parts availability. The goal is to provide the highest uptime in the industry to Volvo CE customers, and we are ready to achieve it.” 

Nors is the one of the longest-standing partners of the Volvo Group. The family-owned company was founded in 1933 by Luís Óscar Jervell, the current CEO’s grandfather.

It began as a Volvo Group partner in Portugal, selling and servicing trucks and buses. In 1970, Nors began selling Volvo Construction Equipment products. The US$2 billion company began its global expansion in the 1990s, entering the African market, then North and South America.

Nors operates dealerships under the Nors Group, as well as through joint ownership of the Ascendum Group, which is one of the largest distributors of Volvo CE in the world. 

“It’s fantastic to have such a seasoned partner expanding its successful operations and business model further across North America, and we are looking forward to the improvements they will bring to Canada,” said Stephen Roy, senior vice president for Volvo CE North America.

“Together we will enhance our Canadian sales and service efforts to improve the experience of our customers when working with Volvo CE. This new partnership has enormous potential.”