Engaging the workforce of tomorrow at ConExpo


Looking to connect with the workforce of tomorrow to impact brand awareness? Want to engage with youth while also enhancing perception of the skilled trades? 

Consider attending the Association of Equipment Manufacturer’s (AEM) Workforce Solutions Area at ConExpo. 

Experience a trade

The Workforce Solutions Area invites ConExpo attendees and exhibitors — along with association members, job seekers and local students — to experience a trade right on the show floor. 

In addition, participants will learn about the industry and take away best practice ideas from what will be an interactive workforce pavilion.

“It’s critical for the equipment manufacturing industry and the construction market it serves to do what it takes to engage the workforce of tomorrow to consider embarking on a career in the skilled trades,” said AEM director of workforce development Julie Davis. 

“Our Workforce Solutions Area will provide a uniquely valuable opportunity to learn how to make a memorable connection with young people by tapping into kinesthetic learning methods that excite a hands-on workforce.”

Passport Program

AEM is looking for interested ConExpo Festival Grounds exhibitors to participate in a Passport Program designed to help them refine their workforce development techniques, while simultaneously increasing brand awareness and promoting the skilled trades. 

Exhibitors participating in the Passport Program would see 250 to 500 student attendees visit their area in the Festival Lot on Thursday or Friday of ConExpo.

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“AEM and CONEXPO-CON/AGG is excited to announce the Workforce Solutions Area, a new and innovative workforce development ideas area to this year’s event,” Davis said. 

“We know workforce moves you forward. Come explore, connect and bring new ideas home.”

AEM is the North America-based international trade group representing off-road equipment manufacturers and suppliers with more than 1,000 companies and more than 200 product lines in the agriculture and construction-related industry sectors worldwide. The equipment manufacturing industry in the United States supports 1.3 million jobs and contributes roughly $159 billion to the economy every year.