Hyundai hosts “Beat Dirt Perfect” competition at The Utility Expo

Hyundai compact excavator

At the 2023 Utility Expo, HD Hyundai Construction Equipment North America is inviting operators to compete in its “Beat Dirt Perfect” competition.

Taking place at Hyundai’s Utility Expo booth (K341) in Louisville, Kentucky, operators are invited to test their skill at the challenge hosted by YouTube star Mike Simon, also known as Dirt Perfect.

Competitors will operate one of Hyundai’s recently introduced HX-A Series compact excavators, the HX35AZ, HX40A or HX48AZ.

Qualifying will take place from 1 to 4 p.m. on Tuesday, Sept. 26, the opening afternoon of the show, and qualifiers will compete with Mike Simon the next morning, Wednesday, Sept. 27, between 10 a.m. and noon.

“I’m excited to take on some of the best excavator operators at the show and will do my best to take home that championship belt with my name on it,” Simon said. “Most importantly, we’ll have fun and work with some of the newest and smoothest excavator technology in the industry. It will be a great competition.”

The first-place winner will take home the inaugural HD Hyundai/Dirt Perfect Championship belt, along with a $1,000 cash prize.

The second-place operator will receive a cash prize of $500, and the third-place operator will receive a coupon redeemable from Hyundai for a $250 gift card upon proof of purchase or lease of a new Hyundai compact excavator.

Top finishers will receive other prizes from HD Hyundai, the Association of Equipment Manufacturers and Dirt Perfect.

All attendees of the Utility Expo are eligible to participate. However, qualifying spots will be taken on a first-come, first-served basis.

The Utility Expo is the largest event for utility professionals and construction contractors seeking insight into the latest industry technologies, innovations and trends.

The biennial trade show, organized by the Association of Equipment Manufacturers (AEM), is known for equipment test drives and interactive product demonstrations.