Herc Atlantic acquired by Cooper Equipment Rentals

herc cooper

Cooper Equipment Rentals Limited is entering the Maritimes, following the acquisition of Herc Atlantic — the Atlantic Canada assets of Herc Rentals Inc.

The latest acquisition establishes Cooper as a national rental company.

Herc is a full-service equipment rental firm operating throughout North America. The Herc Atlantic assets include two full-service branches located in Dartmouth, Nova Scotia and Saint John, New Brunswick.

Herc Atlantic has developed a strong presence in the Maritimes, with a dedicated and professional team of employees and a solid core of customers. 

“We are excited to enter the Atlantic Canada market with the acquisition of the Herc Atlantic assets. I believe the solid team of rental professionals at Herc Atlantic will integrate well with, and ultimately contribute to, the Cooper culture,” said Cooper President Darryl Cooper.

“Herc Atlantic’s late model equipment fleet and excellent branch facilities will allow our new team members to deliver the high level of service that Cooper customers across the country have come to expect.”

Established in 1972, Cooper servicing contractors throughout Ontario and in parts of Quebec, Alberta, British Columbia and Atlantic Canada.

Cooper specializes in compact equipment and aerial rentals and offers a broad range of construction equipment and supplies. The company operates more than 40 rental locations in Canada.

In 2013, Cooper received a majority investment from SeaFort Capital, which makes majority investments in small and medium sized Canadian businesses. 

“This strategic acquisition establishes Cooper as a national company, with operations spanning both coasts,” Cooper said. “It allows us to support customers throughout Atlantic Canada with best-in-class service, and positions us well to continue building out our branch density and specialized service offering throughout all regions of Canada.” 

The purchase of Herc Atlantic is one of several acquisitions by Cooper in recent years. In 2019, Cooper expanded into British Columbia with the acquisition of Star Rentals. Last year, Cooper also acquired The Alberta-based Prime Rentals.

Cooper also acquired the Alberta-based Modern Rentals in 2018, as well as Alberta Lift in 2017.