Bridgestone acquires iTrack Solutions from Transense Technologies


Bridgestone Corporation has completed the purchase of the iTrack Solutions Business from the United Kingdom-based Transense Technologies.

Bridgestone has created ATMS Technology Limited, newly-formed wholly owned subsidiary, to handle all iTrack technology.

Created for the off-the-road vehicle market, iTrack is a provider of tire management solutions. The business offers a comprehensive tire pressure monitoring system (TPMS) specially designed for mining tires.

In addition to tire temperature and pressure monitoring, the iTrack tire management platform provides customizable geofencing, speed alerts and more to assist mining customers to optimize their operations for increased productivity and profitability.

“This acquisition helps move Bridgestone closer to its goal of becoming a leader in sustainable and advanced mobility solutions,” said Tomohiro Kusano, vice president and senior officer of G-MAA (Mining, Aircraft, Agriculture) solutions business at Bridgestone Corporation.

“As a global solutions provider, Bridgestone will create new value for our customers by delivering tire and mobility-related data that enhances their operations.”

Bridgestone entered into a joint collaboration agreement with Transense in August 2019 and began referring OTR customers to the iTrack solutions platform, following the agreement. According to Bridgestone, customer response to the tire management platform has been positive.

“These arrangements further demonstrate the position of iTrack as a globally-preferred provider of tyre management solutions for the off-the-road (OTR) vehicle market, which we believe will achieve even greater success with Bridgestone,” said Nigel Rogers, executive chairman of Transense.

Now, Bridgestone will expand this offering to additional OTR customers as it fully integrates the solution into its portfolio. To ensure a seamless transition, all employees of the iTrack Solutions Business will join Bridgestone as part of the acquisition, including David Ford as chief executive officer and Graham Storey as director of global sales. 

Ford and Storey have resigned as directors of Transense with immediate effect.  Rogers, who now becomes Executive Chairman of Transense, will also be appointed as a non-executive director of ATMS in his capacity as the representative of Transense.