Bobcat explores incorporating artificial intelligence

Doosan Bobcat North America is exploring the notion of incorporating Artificial Intelligence (AI) into its Bobcat equipment.

In order to study incorporating advanced AI, Doosan Bobcat North America has partnered with SafeAI – a startup company located in Silicon Valley.

Through the pilot program, SafeAI plans to demonstrate how the latest AI technologies, Deep Neural Networks (DNN) and Deep Reinforcement Learning (DRL), can be used to perceive complex dynamic environments around equipment and provide automated control.

“At SafeAI we are building a safe, AI-enabled autonomous platform for the equipment industry,” said Dr. Bibhrajit Halder, CEO and co-founder of SafeAI. “We look forward to beginning our partnership with the global market leader in compact equipment.”

The partnership is part of Doosan Bobcat North America’s initiative to identify forward-looking solutions to help equipment owners and operators improve productivity.

“We live in an on-demand, highly connected world,” said Joel Honeyman, vice president of global innovation at Doosan Bobcat North America.

“The customers who purchase our machines expect to have the latest and greatest technology at their fingertips. Through our partnership with SafeAI, we hope to work toward our ultimate goal of enabling our customers to work more efficiently on the job site.”


Due to recent progress in autonomous and artificial intelligence technology, SafeAI believes the heavy equipment industry “is on the cusp” of fundamental change.

The SafeAI platform aims to enables transformational change in the industry by:

  • Improving safety – assisting or removing people from hazardous environments.
  • Increasing productivity – greater equipment utilization and task optimization.
  • Reducing operational cost – implementing fleet management systems that orchestrate tasks and equipment.

SafeAI combines AI technology with the safety and production rigor needed in the equipment industry.