Nortrax announces dedicated Wirtgen GM and sales team

NOrtrax wirtgen John deere
Richard Perzan joins Nortrax as general manager of roadbuilding and minerals

Richard Perzan is joining the Nortrax leadership team as the general manager of roadbuilding and minerals, a new position at the company.

Nortrax operates John Deere construction and forestry dealerships throughout the United States and Canada. Nortrax Canada became the distributor of Wirtgen Group products for Ontario on January 1.

“I am thrilled that Richard will be joining our team,” said Michael Rugeroni, vice president of Nortrax Canada. “He shares our values and our focus on our customers, and he places the same strong emphasis as we do on the customer experience. He has shown himself to be an extraordinary leader throughout his career and has a proven track record.”

Nortrax has also hired Wirtgen Group territory managers, Ryan Link and Dave Notari, who will report to Perzan.

“We are excited to add Ryan and Dave to our sales force,” Rugeroni said. “Ryan’s experience, drive and passion for the industry will make a welcome addition to our team and Dave is valued for his outstanding customer relationship building along with delivering on customer expectations. Ryan and Dave, along with the rest of our focused team of Wirtgen Group specialists understand the business and the sense of urgency required to support our road and mineral technology markets.”

Perzan will lead his team as well as help facilitate the sales department with complete responsibility for all activities related to Wirtgen, Hamm, Kleemann and Vogele product groups.

Creating a sales team under Perzan’s leadership that is focused on the Wirtgen product line, along with the other dedicated support teams, will stream line the transition for Wirtgen Group customers and provide optimum product support.

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Perzan has had a long history in the construction and forestry industry. He started his career at his family’s forestry business in Thunder Bay. Perzan soon turned to the equipment business, working for Ritchie Brothers. He holds a MA in European studies and speaks Russian fluently.  Most recently Perzan led a sales team for a competitive Ontario dealership.

Link and Notari, the new Nortrax Wirtgen Group territory mangers, are established professionals in the Greater Toronto Area and both have more than 10 years in the construction and roadbuilding industry.

They will be representing the Wirtgen line of products to the Ontario market, equally splitting the customer base as it relates to Wirtgen, Hamm, Kleemann and Vogele. Link is a resident of Newmarket and Notari is a resident of Markham, Ontario.