Great West Equipment acquired by Nors Group

Nors Group operations in Canada

Nors Group has reached an agreement to acquire Great West Equipment for about $150 million.

After entering the Canadian market with the acquisition of Strongco in 2020, Nors is expanding in to Western Canada with the purchase of Great West Equipment, a major construction and forestry equipment dealer with operations in the provinces of British Columbia and Yukon.

Like Strongco, the company is also one of Volvo Construction Equipment’s major representatives in this market.

“We are very excited to welcome Great West Equipment to the Nors family, amplifying our presence in Canada, a market that has proven to be very relevant and strategic for the group,” said Nors CEO said Tomás Jervell.

“We believe that Great West Equipment will benefit from the global presence and growth momentum that Nors is experiencing, combined with our 90 years of experience, to improve its performance and promote its future growth.”

With the acquisition, Nors’ operation now has a total of 37 branches and more than 750 employees in Canada, covering more than 80 per cent of the Canadian market, from west to east, and starting a new year by reinforcing its growth strategy.

“Nors has been a great partner in North America through its subsidiary, Strongco, and I Know this move will benefit our customers in Western Canada,” said Scott Young, Head of the North America Region for Volvo CE.

“Great West has been a vital link in our dealer network, serving some of the most remote areas of Western Canada. We are grateful for their two decades with Volvo CE and excited that we’ll continue working together to serve customers in a fast growth industry.”

Great West Equipment currently has around 250 employees spread across 11 branches in Canada. The company represents several  equipment manufacturers, including Volvo Construction Equipment, Madill, Metso, Sennebogen, Falcon and others.

“We are very proud of the legacy of ‘Service First’ attitude that our incredible team at Great West Equipment has ensured for our many customers,” said Colin Matejka, CEO of Great West. “As part of the Nors Group, we now have access to resources that will enable us to elevate GWE’s ability to serve the territories in which we work. We remain committed to listening to our customers and growing alongside them.”