Brandt closes Cervus acquisition, creates Canada’s largest dealer network

Brandt headquarters, now home to Cervus after acquisition.

Brandt Tractor Ltd.—a subsidiary of the Brandt Group of Companies—announces its successful acquisition of Cervus Equipment Corp.

The announcement follows a 97.66% endorsement by Cervus shareholders. The transaction sees publicly traded Cervus transition to 100% private ownership in an all-cash deal.

Thus, this transaction creates Canada’s largest-ever equipment dealer network, adding 64 agriculture, transportation and material handling equipment locations to Brandt’s existing John Deere Construction & Forestry dealerships across Canada.

When fully integrated, it will give Cervus’ customers access to Brandt’s national parts and technical support infrastructure.

Also, the purchase further establishes the firm’s position as a premier Canadian company and the world’s largest John Deere dealership.

“The addition of Cervus’ branch network is a big win for customers in all of the affected markets,” says Brandt owner and CEO, Shaun Semple. “We’ve got a lot to offer and we’re ready to roll up our sleeves and earn the loyalty of our new customers through a combination of premium products and services and a consistent, high-quality customer support experience.”

Further, the deal expands Brandt’s geographical footprint and enables the company to add, in select markets, John Deere agricultural equipment; Peterbilt transportation equipment; Clark, Sellick, JLG, Baumann and other material handling equipment.

With the acquisition of the Cervus locations in Canada, Australia and New Zealand, Brandt now owns and operates 120 full-service equipment dealerships. Furthermore, Brandt now employs over 5100 people.

The company plans to expand parts inventories, service department capacities and extend hours of operation at former Cervus dealerships.

Additionally, as the company integrates operations, it expects staffing in these locations is to increase by up to 40%. Also, new facility construction will commence across the entire network.

“Cervus staff, customers, and their communities will all benefit from this acquisition through a stronger, more diversified network of support dealerships,” concludes Semple. “Brandt is fully committed to ongoing investment in business infrastructure and community enhancement; there is tremendous opportunity for everyone in this deal.”