Hy-Brid Lifts has announced it has entered a strategic partnership with the Turkish-based ASKO, who is acquiring a majority stake in the company.
Headquartered in Turkey, ASKO operates in the construction machinery, agricultural machinery, energy and technology sectors through its eight companies and subsidiaries.
ASKO currently owns ELS Lift, who produces a range of scissor lifts, vertical mast lifts and boom lifts; and MST Construction Machinery, who produces telehandlers and dirt equipment.
“The next chapter for Hy-Brid Lifts has started with this partnership with ASKO,” said Jay Sugar, CEO and President of Hy-Brid Lifts.
“We see this as a great opportunity for our customers as we will be bringing new products to the market, accelerating R&D and increasing our sales and service support.”
Hy-Brid Lifts is a brand of Custom Equipment LLC. The company engineers and manufactures all-purpose lifts in electric, self-propelled and push-around models.
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The partnership will increase the Hy-Brid Lifts product offering and provide working capital for accelerated growth in all areas.
“We are very excited to welcome Hy-Brid Lifts and its skilled employees into the ASKO family,” said Sami Konukoğlu, Founder and Chairman of the Board of ASKO.
“With Hy-Brid Lifts’ track record of producing innovative high-quality products and having an established dealer network, this investment fits into ASKO’s strategy to become a global player and expand in North America.”
