The Canadian Equipment Dealers Association (CEDA) board of directors has ratified a membership vote in favour of merging with the Associated Equipment Distributors (AED). The merger is expected to be a seamless transition for CEDA and is scheduled to be finalized by November 1.
“We are pleased with the outcome of the vote and look forward to the future with AED,” CEDA President & CEO Beverly J. Leavitt said, adding CEDA board members carefully evaluated various factors before selecting AED.
“AED offers the best benefits and resources for our members going forward. AED’s history of providing first rate dealer education and advocacy on behalf of the equipment industry played a big role in our decision.”
Leavitt will take on the role of Vice President at AED and will be responsible for seeing a smooth integration of CEDA’s over 160 members into AED. She will also work on member recruitment for AED in her new role.
“We are confident that CEDA members will see increased value with the merger of their organization into AED. CEDA has a long history of delivering outstanding service to its members and we look to build upon this strong foundation,” said AED President and CEO Brian P. McGuire. “The industry will be stronger as we unite as one organization.”
CEDA members will gain access to the full range of AED resources and benefits including educational conferences and seminars, online courses, multiple industry reports and advocacy in Ottawa.
AED will carry on CEDA’s representation at the provincial level in Ontario.
“CEDA has been a trusted resource for equipment dealers for over 78 years, helping them navigate the ever-changing challenges of running a dealership,” said CEDA Chairman Brian Osterndorff.
“As we look ahead, it’s important for us to align with AED to continue providing the level of support our dealers expect. Our decision to enter into discussions with AED was based on the strong alignment of our values and the clear representation AED provides in Canada, making this partnership a natural choice.”
Osterndorff added the merger will ensure dealers have access to even stronger resources and support.
“We are excited to welcome CEDA members into the AED family and are eager to support them in navigating the challenges of running successful businesses,” said AED Chairman John Shearer.
