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CRM Reporting Should Reflect How Equipment Revenue Is Actually Won
Sales rarely follow a simple path from lead to closed deal.
Customers interact with a manufacturer, regional dealer, local branch, and several representatives before purchasing....
Why Connect CRM, ERP, and Dealer Systems in the Heavy Equipment Industry
Heavy equipment customers interact with several parts of a business before and after a purchase.
Each interaction creates valuable information. The challenge is that the...
5 Digital Friction Points Costing Heavy Equipment Companies Sales
Equipment companies spend years building their reputation.
Product reliability, dealer relationships, parts availability, service support, field performance, and more contribute to the confidence behind a...
Why Equipment Buyers Eliminate Suppliers Before Contacting Sales
The sales process often appears to begin when a buyer requests a quote, books a demonstration, or contacts a dealer.
But by then, part of...
Vulcan Demolition Tools Inc.
Serving the industry since 1997, Vulcan Demolition Tools Inc. supplies professional-grade demolition and construction equipment built for demanding applications. We offer quality tools, compaction...
Sommers Generator Systems
Sommers Generator Systems is a Canadian leader in reliable backup power solutions, serving customers with generators for residential, commercial, industrial, and rental applications. We...
AP International
AP International is a Canadian trusted logistics partner dedicated to simplifying supply chains through comprehensive, client-focused solutions. Incorporated in 1996, the company has evolved...
Langley Excavator Parts
Langley Excavator Parts is recognized globally as a leader and innovator in excavator parts. As we expand into new markets and serve more customers,...
More heavy equipment news
Kubota unveils its all-new BX90 Series sub-compact tractor line
Kubota has reinvented its subcompact tractor line with the debut of the BX90 Series.
As a pioneer of the sub-compact category, Kubota introduced the original...
