Bobcat’s Features On Demand tech wins 2020 Impact Award

Impact award

Doosan Bobcat North America’s Features On Demand tech has won the company the Innovation Leader 2020 Impact Award in the Best New Initiative category.

Innovation Leader’s 2020 Impact Awards honour companies that have achieved extraordinary outcomes related to their corporate innovation programs. Doosan Bobcat was among 10 companies worldwide recognized for the awards this year.

Features On Demand is a digital solution that enables customers to customize features on Bobcat R-Series compact track loaders and skid-steer loaders.

“As an innovation leader for more than 60 years, we are thrilled to be honored with the Impact Award,” said Joel Honeyman, vice president of Global Innovation at Doosan Bobcat North America.

“Features On Demand is one of many digital product innovations we are introducing to our customers to help increase their productivity. This recognition fuels our drive to keep innovating and moving our industry forward.”

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Launched in July, Bobcat’s Features On Demand is a patent-pending technology that allows customers to purchase R-Series loaders that have certain features enabled by their local Bobcat dealer at the time of purchase. Customers are able to demo the fully equipped loaders, then pick the features they want to keep.

After purchasing and using the machine, customers that discover a need for additional features have the ability to add them to their existing R-Series loader. Bobcat is the first manufacturer to bring this technology to the compact equipment industry.

Bobcat R-Series machines enabled with the Features On Demand performance package include 2-Speed travel, high-flow hydraulics, automatic ride control, reversing fan and dual-direction bucket positioning. Auto-Throttle is a patented, optional feature that provides dynamic automated throttle control on machines equipped with Bobcat Selectable Joystick Controls.

Doosan Bobcat and the other Impact Award winners were selected by a panel of judges from Verizon, Philips Healthcare, Vertex Pharmaceuticals, CME Group, Dover Corporation, Duke Energy and Cambia Health Solutions.

The Best New Initiative Impact Award recognizes well-designed programs with promise that are less than a year old.

“2020 has been an incredibly challenging year for innovators in big organizations,” said Scott Kirsner, CEO and editor-in-chief of Innovation Leader.

“So, we’re really excited to be able to shine a spotlight on some of the people and programs that have been creating positive change. The Impact Awards are all about people who keep moving ahead, no matter what the obstacles — and that’s something really worth celebrating this year.”