Raimondi Cranes unveils new brand, vision and major investments

Raimondi Cranes unveils new brand, vision and major investments

Raimondi Cranes has unveiled a new corporate identity and vision for the global construction audience.

“We are delighted to present a new visual identity for Raimondi Cranes, one that builds on its long heritage within the global construction industry. For the past two years we have been working on reshaping our vision with heavy investments into a new manufacturing facility, and by allocating substantial resources to our R&D department,” said Eng. Diego Borgna, CEO, Raimondi Cranes.

The company has invested into two core areas of business: a new production facility implementing innovative techniques and the development of 14 new flattops optimized according to customer feedback. 

“The strategic decision to rebrand echoes recent innovations and encapsulates the company’s embraced vision of being the most responsive global leader in scalable heavy lifting solutions,” continued Eng. Borgna.

The overhaul of the company’s visual identity, a process that occurred over 16 months, represents a milestone for Raimondi as it is the company’s first full rebranding in decades. The renewed look and feel is confident, dynamic, and contemporary.

The new logo pays homage to Raimondi’s legacy by placing focus on one of its strongest design elements, the ‘R’ icon, while simplifying and modernizing it to signify efficiency and innovation. Raimondi’s signature shade of red has been replaced with a monochrome schema, conveying the company’s modernized approach.

“Retaining Raimondi’s heritage and values was a top priority. The new branding reflects our evolving positioning and growing market ambitions with the aim of raising expectations. We will use it to drive expansion into new markets together with a series of new products, services, and solutions,” Eng. Borgna concluded.

Raimondi plans to officially unveil the brand at bauma 2022 in Munich, Germany.