To reinforce its strategy of a single brand, Nors has embarked on a global “We Are One” roadshow, visiting the countries that host its dealerships.
As part of the roadshow, Nors CEO Tomás Jervell is touring Canada,with stops in British Columbia, Alberta, Manitoba, Ontario and the Atlantic provinces.
Highlighting the importance of the Canadian market for the organization’s legacy, the roadshow is taking place as part of Nors’ rebranding process and transformation journey, which is now designated as a single brand in all the geographies where it is present.
In 2024, Nors recorded an estimated turnover of 596.5 million in Canada, and delivered 875 units of construction equipment, positioning itself as a benchmark player in the construction sector.
Nors entered Canada in 2020 with the acquisition of Strongco. The company then acquired Great West Equipment, and the Volvo CE assets of Westcon Equipment in 2024.
“The activity in Canada has been driven by the ability to provide innovative, high-quality solutions, adapted to the specific needs of this market and which add value for its customers,” the company said in a news release.
Employing more than 760 people at 36 branches in eight provinces, the global roadshow in the Canadian regions reaffirms Nors’ commitment to the sustainable and innovative development of this market.
“The Canadian market is of great strategic relevance to Nors, both in the present and for our future, given its growth potential. Since 2020 we have been gradually bringing our 90-plus years of experience and expertise to Canada, by building a value proposition based on high-quality products and partnerships, anchored in an excellent after-sales service, in close proximity to our clients,” said Francisco Ramos, COO of the Nors Group.
“With this in mind, we are undertaking an ongoing investment process in excellent products and services, technology and infrastructures that will enable us to better serve our current and potential clients in the future.
“The We Are One” roadshow will tour the different countries in which Nors is present, reinforcing the purpose of “Improving life and business through a service and equipment of reference, creating continuous value for all” and based on the values of Legacy, Humanism, Ambition, Agility and Integrity.
The former Strongco Corporation locations sells, rents and provides after-sales service for equipment used in construction, infrastructure, mining, oil & gas, utilities, municipalities, waste management and forestry. It represents Volvo Construction Equipment, Case Construction, Manitowoc Crane, National and Grove, Terex Cedarapids, Terex Trucks, Fassi, Sennebogen, Konecranes and SDLG.
The former Great West Equipment is a dealer in construction and forestry equipment and also represents Volvo Construction Equipment, Madill, Metso, Sennebogen and Falcon.
