Nors acquires Volvo CE-related assets of Westcon Equipment

Nors Construction Equipment GW Ltd. Is now the Volvo CE dealer for Manitoba, following the acquisition of certain Volvo CE-related assets of Westcon Equipment.

The deal closed on January 1.

Westcon has sold and serviced Volvo CE equipment since 2004 in Winnipeg, Manitoba. A new Nors location in Winnipeg will offer the full Volvo CE product range, including compact, electric, general production, compaction and rigid hauler products.

“I want to thank the employees at Westcon for their dedication over the past two decades,” said Scott Young, Head of Region North America, Volvo CE. “Their commitment ensures that we will continue to deliver quality products and responsive service to our customers across Manitoba as this new chapter begins with Nors.”

Nors entered the Canadian market in 2020, following its acquisition of Strongco. Nors continued its growth in the Canadian market through its acquisition of Great West Equipment in March 2024.

“With so many years of experience in the construction equipment industries, we’re confident that we will be able to leverage all the great work done so far by Westcon,” said Tomás Jervell, President and Group CEO of Nors.

“This step will also strengthen our presence in Canada, and we expect to deliver very positive outcomes for all our stakeholders. It’s a significant milestone for the Group, and we’re excited for this new chapter.”

Nors companies sell and service construction, infrastructure, mining, forestry and agricultural equipment, trucks, buses and marine and industrial engines in a total of 17 countries on four continents.

In October 2024, Nors announced all of its companies would rebrand under the Nors name, and the businesses will be organized into five segments: trucks and buses, construction equipment, agro, aftermarket and ventures.

Before acquiring the Volvo CE assets of Westcon, Nors covered more than 80 per cent of the Canadian market, where it has a total of 37 branches and more than 750 employees.