McCloskey has unveiled an updated look for its product line. The new design maintains the brand’s colour while infusing it with a new look in line with new products being introduced at CONEXPO/CON-AGG 2023 in Las Vegas, Nevada.
Located in the Silver Lot, the 15,000 square-foot (1,394 square-metre) space showcases the newest products from McCloskey International, as well as new features designed in collaboration with key customer input.
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Of note, the brand’s new look brings a consistent coloured chassis and galvanized steel handrails, creating a unified and a more contemporary look across the product range.
“As McCloskey and its allied brands grow in response to rising demand globally, we continually are seeking new ways to enhance the brand while ensuring we maintain the equity we have built over time,” said Toni Laaksonen, senior vice president at McCloskey International. “This update reflects our commitment to the foundation built on the McCloskey green while refreshing the product line with a modern approach.”
McCloskey claims that the increasingly urgent search for carbon-neutral and emission-reduced sustainable products has led the company to develop a number of options for its customers, including electric and dual-power (hybrid) alternatives.
So, CONEXPO 2023 will house a S190 Dual Power screener along with an ST100TVR Dual Power stacker as representative of the advances in the company’s product innovation.
Also, according to McCloskey, it will roll out electric versions of its crushers in 2023, including the J4E and J6E, with more products entering the market throughout the year.
A 1,200 square foot information pavilion at the McCloskey booth provides a bird’s eye view of the equipment, as well as a venue for customers to meet and mingle with dealers from around the world.
McCloskey’s allied brands, McCloskey Environmental and MWS Washing Systems will be showcased in the main pavilion, along with an aftermarket display and information zone to be used to meet with representatives on the broad offering of after-sales support and services available.
