Daedong-USA has announced Chiwhan Yoon will become Executive Vice President and Deputy CEO of Kioti Tractor, its North American machinery brand.
The addition of Yoon is part of Kioti’s and Daedong’s strategic vision to move from a farm machinery manufacturer to a total solution provider, offering customers a comprehensive range of products, platforms, services and captive finance support.
“The equipment sector continues to rapidly evolve, and as we look to the future, we have aligned our vision to ensure Daedong and Kioti Tractor are leading the industry. The organizational changes reflect this shift in strategy and our commitment to long-term growth,” said Peter Dong-Kyun Kim, President and CEO of Daedong-USA Inc. Kioti Tractor Division.
“Chiwhan will be integral in bringing this vision to life, and we are excited to have his expertise helping guide the future of Kioti Tractor.”
Yoon has more than 28 years of international experience across a range of industries, including automotive, financial services and consulting.
He held roles at notable international companies, including Hyundai Motor Group, Kearney, PwC Consulting, and LG Uplus Corporation.
As Executive Vice President and Deputy CEO, Yoon is responsible for strategic planning, operational oversight, business growth, product and parts service support, captive finance development and profitability.
“I am excited to join Kioti during this important moment in the brand’s history,” Yoon said. “As we move toward this vision as a total solution provider, I look forward to driving new products, platforms, parts service transformation, and financing solutions that address the top challenges our dealers and customers face.”
A key initiative for the company is to supplement its expanding product portfolio with new technologies, innovations and services that will enable it to become a total solution provider.
“Since Kioti’s introduction to the North American market in 1986, we have been steadfast in our commitment to the advancement and growth of machine technology, value, and service,” Kim said. “As we set our sights on future strategic growth, we look forward to bringing new perspectives to our leadership team while maintaining the unique qualities that customers associate with Kioti Tractor.”
