While focusing on future-forward innovations, Genie honours its 60th anniversary throughout 2026.
Bud Bushnell, who was posthumously inducted in the AEM Hall of Fame in 2022 for being an industry pioneer, founded Genie in September 1966.
“This year we will celebrate an incredible milestone, Genie’s 60th anniversary. Genie’s leadership in the industry has been defined by a strong partnership with our customers, a relentless commitment to quality, and a continuous drive for innovation and improvement,” said Genie President Josh Gross. “This year, we have a lot of exciting investments planned that will continue to drive us toward future success and industry leadership for the next 60 years, and beyond.”
As part of its celebration, Genie will introduce new products and services at The ARA Show, March 2 to 4 in Orlando, and during ConExpo, March 3 to 7 in Las Vegas.
The ARA Show
Genie Recon, Genie’s new reconditioning business, will make its public debut at The ARA Show. Genie will feature a reconditioned S-65 boom lift, providing customers with an opportunity to see the end results of the reconditioning process, which Genie says mirrors the same quality benchmarks applied to new equipment.
Using Genie parts and quality assurance processes, each machine undergoes detailed inspection, functional testing and targeted upgrades to ensure like-new consistent performance, safety and reliability.
Genie S-65 and S-85 telescopic boom lifts are now available as reconditioned units for customers in North America.
ARA Show attendees will also see new features for Genie 360, the company’s digital tool for service management.
“Genie 360 digital initiatives are intended to make doing business easier for fleet owners by delivering intuitive and holistic aftermarket service and support,” said Dana Peters, Global Director, Digital Services, Genie.
ConExpo
At ConExpo, Genie will showcase how improvements and innovations in powertrains are making equipment more efficient, reducing maintenance and lowering the total cost of ownership. On display will be the S-85 XC FE boom lift and a model from Genie’s next-generation GS scissor lift product family.
“Through our commitment to quality by design, Genie equipment delivers a low total cost of ownership and strong residual value at the end of the machine’s first life cycle,” said Dominik Damm, Director, Product Management for the booms portfolio.
As an example, the S-85 XC FE and E models featured more than 80 quality improvements that reduce maintenance, resulting in a 15 per cent reduction in ownership costs for electric machines, and a 6 per cent reduction for hybrid machines.
