ProAll, a Canadian provider of volumetric concrete mixing technology, is launching an international expansion strategy.
The expansion is led by Derrick Murias, the company’s newly appointed General Manager. Murias will lead the brand through a new chapter of growth, building on its 50-year-old history of being a leader in mobile concrete delivery.
“I’m excited to be stepping into this role, especially at such a pivotal time for ProAll,” Murias said.
“What excites me most is the chance to be leading a brand that has such a deep commitment to quality, innovation and sustainability. The team here is driven, and I believe in the people and the product.”
The expansion plans follow ProAll’s acquisition by Terex two years ago. The acquisition has provided additional resources and global opportunities for the company.
“For the past 50 years, ProAll’s volumetric mixers have been used across many industries in North America, from large-scale construction projects to entrepreneurs entering the concrete business,” said Kieran Hegarty, President of Terex Materials Processing. “I believe there is a real opportunity to bring these solutions worldwide, backed by the global reach and resources of Terex.”
Since the acquisition, ProAll has been growing its footprint, establishing distributors in the United Kingdom, Ireland, France, Belgium, Romania and Australia. As General Manager, Murias will support and collaborate with the team based in Alberta, Canada, to further grow the business across key regions including North America, Europe and Asia.
“Sustainability, renewed focus on innovation and distribution development are key pillars of our strategy moving forward,” Murias said.
“At ProAll, we’re committed to meet the increasing demand for high-quality, on-demand concrete solutions across a variety of industries, from large-scale construction projects to small business operators entering the concrete industry.”
ProAll volumetric mixers are designed to serve a wide range of customers, from major construction firms to independent entrepreneurs looking to enter the concrete business. The brand’s Commander 2.0 system offers real-time precision batching and monitoring, making concrete production faster and more cost-effective.
By only mixing and delivering the exact amount of concrete needed, the mixers eliminate waste — an issue that has long been a challenge in the concrete industry.
A key objective of ProAll’s international expansion strategy is to grow its distribution network by aligning with businesses.
The brand is also enhancing its training and support programmes to provide technical training, real-time customer support and marketing assistance, ensuring that distributors and customers maximize their investment.
