The soil marketplace app, Phil, launched with only a handful of beta users and saw an immediate increase following its launch at the National Heavy Equipment Show (NHES) in Toronto, Ontario.
Phil is a free marketplace app that connects developers, civil and geological engineers and contractors with sites that are available to receive/offer various materials and aggregates.
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Currently, the app supports over twenty different kinds of materials.
The new Ontario soil regulations are built in built into the app and users can search the map, filter by material, create contractor and business listings, message other users and make purchases and deals.
Just a month after its launch at NHES, the app is up to one thousand users. Also, the users appear to be sticking around given the six million tonnes of clean fill and other materials that have been listed on the marketplace. Large groups like Condrain, Lafarge & Nelson Aggregates have also begun listing sites on the platform.
The company saw a significant amount of media attention at its booth, with high-profile industry personalities like pushysix and toolaholic sharing their appreciation of the new app.
“There was a lot of great buzz online and we quadrupled our followers in 2 days” said Lianne Kerr, marketing lead at Phil. “This was a great first launch and we are already getting ready to launch in other Canadian markets, starting with Alberta. It just goes to show that nothing beats sitting down with your future customers over a beer”.
“This app might just be my favorite thing at the heavy equipment show… I can already see the need for it everywhere,” vsaid Scott, the CEO and content creator known as pushysix.
