Nortrax Canada becomes Wirtgen dealer for Ontario

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Effective Jan. 1, Nortrax Canada Inc. will become the distributor of Wirtgen Group products for Ontario.

Nortrax has been serving the Ontario market for more than four decades as one of John Deere’s top construction dealers.
The announcement follows John Deere’s recent acquisition of the Wirtgen Group, which is headquartered in Germany.

Wirtgen has five brands across the road construction sector spanning milling, processing, mixing, paving, compaction and rehabilitation. Wirtgen’s complementary product portfolio enhances John Deere’s existing construction equipment offering and establishes Deere as a leader in road construction.

What’s next for Nortrax:

In the immediate future, Nortrax will deploy a focused team dedicated exclusively to the sales and support of the Wirtgen Group products. The Wirtgen Group specialists includes industry and product experts as well as technicians and parts personnel who understand the business and the sense of urgency required to support the road and mineral technology markets.

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“Everyone at Nortrax is absolutely delighted to represent and be able to offer Wirtgen products to our customers,” said Michael Rugeroni, vice president of Nortrax Canada.

“Wirtgen’s superb reputation of market-leading products and their legacy of technology and innovation has helped many customers succeed in the road construction industry. We at Nortrax take pride in this opportunity and will make sure this success continues with our dedicated support teams.”

Nortrax Inc. operates John Deere construction and forestry dealerships throughout the United States and Canada. Based in Mississauga, Ontario, the company supports the construction, forestry, commercial worksite and mining markets in Eastern Canada, as well as the Northeast Regions of the United States.

The Wirtgen Group is an international group of companies in the construction machinery sector incorporating the traditional product brands: Wirtgen, Vogele, Hamm, Kleemann, Benninghoven and Ciber.

John Deere completed the EUR4.357 billion acquisition of the Wirtgen Group in December of 2017.