After more than 100 years as Kohler Energy, the company has rebranded under its new corporate name “Rehlko.”
Rehlko (pronounced REL-co) will continue operating as an independent enterprise. Earlier this year, the company became a stand-alone entity after being acquired by Platinum Equity from the Kohler Company. Platinum Equity is the majority owner of Rehlko with Kohler Company remaining an investment partner.
“We are embracing our future as an independent company with the new Rehlko brand and celebrating our legacy and our commitment for tackling the most complex energy challenges, and the values that guide everything we do and stand for,” said Brian Melka, Rehlko Chief Executive Officer.
“Our company’s new name is derived from the six letters of Kohler and reflects the reliability, resolve, reinvention and resilience that have been – and will remain – the hallmarks of this organization in addressing the ever-evolving distributed energy needs of the marketplace.”
Rehlko will continue to provide a comprehensive range of energy solutions, including power generation, energy storage, and renewable energy technologies among others.
Rehlko operates a broad portfolio of businesses including power systems, engines, uninterruptible power, home energy, Clarke Energy, Curtis Instruments and Heila Technologies.
Kohler Power Systems and Kohler Engines will lead the enterprise portfolio brand transition by officially becoming Rehlko branded by the end of 2024.
“This rebranding is more than just a clever name change. The letters that comprise the name Rehlko reflect our 100-plus years of rich heritage under the Kohler brand and represent a bold step forward in our journey to continue building and powering a sustainable energy future,” said Francis Perrin, Chief Brand and Sustainability Officer at Rehlko.
“Our new brand repositions our business at the forefront of innovation and energy resilience technology and showcases our proven ability to deliver to our customers with the energy reliability and control that they demand and require. The Rehlko brand is more focused and purpose-driven than ever before.”
Melka officially unveiled the new Rehlko brand at the Fast Company Innovation Festival in September.
Headquartered in Wisconsin, Rehlko will maintain operations in more than 100 locations across the Americas, Asia, Europe, the Middle East and Africa.
