JCB and Monster Jam partner to create DIGatron

A new partnership between JCB and Monster Jam will see the addition of a new truck design to the motorsport experience’s fleet – the JCB DIGatron.

Designed in conjunction with JCB’s engineering team and inspired by JCB’s construction equipment, the new Monster Jam truck will be driven by reigning Monster Jam World Finals Racing champion Tristan England.  

DIGatron will make its debut at Monster Jam in January at the Alamodome in San Antonio, Texas, which will also be the city for a new JCB factory announced last month.

JCB and Monster Jam recently announced a multi-year partnership. The collaboration establishes JCB as the official heavy equipment partner of Monster Jam.

“The Monster Jam and JCB partnership brings together two long-standing, family businesses that are both committed to providing the highest value to our customers, including performance and innovation,” said Juliette Feld Grossman, Chief Operating Officer, Feld Entertainment.

“We are excited to welcome JCB into the Monster Jam family.”

The partnership also provides opportunities for JCB to connect with dealerships and customers in more than 100 markets globally each year.

“In this industry of hard-working people, we all spend significant time away from our families. Therefore, this exciting new partnership is particularly special as it will provide an all-inclusive family friendly experience that can be enjoyed by all,” said Richard Fox-Marrs, President and CEO of JCB North America.

“JCB prides itself in doing different, and having a little fun at the same time, so we believe the partnership with Monster Jam and creation of the JCB DIGatron is a perfect fit.”

JCB Wheel loader to support Monster Jam

a Monster jam truck parked next to a wheel loader outside of a JCB building

At selected events where DIGatron is participating, JCB will provide equipment to support track construction as well as a JCB 457 wheel loader for recovery purposes. Being an integral part of Monster Jam events and play, JCB will also be seamlessly integrated into the global Monster Jam merchandise program.  

Alice Bamford, daughter of JCB Chairman Anthony Bamford, explained her son Otis is the original Monster Jam fan in the family.

“It is through his eyes that we realized how incredible it could be to join forces with another family business like Feld Entertainment as both companies share the same values of innovation, dedication, passion and attention to detail,” Alice Bamford said.

“We are thrilled about the hours of entertainment that JCB DIGatron, with Tristan at the wheel, will bring to children, families, and our customers across North America.”