HD Construction Equipment Hyundai North America has promoted Michael Ross to the role of Chief Operating Officer (COO).
In his new role, Ross will oversee daily operations, as well as support Hyundai North America’s President and CEO, Stan Park, in overseeing the organization’s operational strategy.
“At a time when almost every organization is experiencing rapid change due to the application of AI to existing and new technologies and processes, I am excited to be working with Hyundai, a company that embraces what’s next,” Ross said.
“I am looking forward to working closely with Stan Park, our entire North American team and our dealers to help ensure that Hyundai North America runs efficiently and effectively to drive growth, productivity, and continued success for our business and, in turn, our dealers and the customers who use Hyundai equipment.”
Ross joined Hyundai in February of 2020 as Vice President of CE Sales, after gaining 24 years of experience with other construction equipment manufacturers. Before joining Hyundai, he worked his way up from the role of Territory Sales Manager to Director of Product/Operations.
Prior to that he served six years in the United States Army after graduating from West Point with a degree in economics.
Ross worked with Park to help the company navigate through COVID, grow its dealer network and expand its product and parts support operations. Most recently, Ross served as Senior Vice President over Sales, Service, Product and Marketing, before being promoted to COO.
