Marketplace Events (MPE) and the Canadian Rental Association (CRA) have announced a strategic partnership for the 2026 trade show season.
The partnership will focus on educational initiatives, increased member visibility and stronger industry engagement.
With a shared vision of strengthening the heavy equipment and rental sectors, MPE and CRA are aligning efforts to enhance the overall show experience for exhibitors, attendees and industry professionals.
“This partnership is about more than just putting on great events—it’s about bringing people together and making these shows even more valuable for everyone involved,” said Mark Cusack, National Show Manager at Marketplace Events. “Working with CRA helps us build stronger connections, deliver meaningful education and create a better experience for both exhibitors and attendees.”
The collaboration begins with the Atlantic Heavy Equipment Show (AHES), held March 26 and 27 in Moncton, New Brunswick.
AHES is celebrating 40 years of driving heavy equipment industry in Atlantic Canada. The show is the region’s largest showcase of equipment, services and technology. With over 200,000 square feet of indoor and outdoor exhibits, it attracts more than 10,000 people.
In 2026, the partnership continues with the National Heavy Equipment Show (NHES), held April 23 and 24 in Mississauga, Ontario.
NHES is Canada’s largest heavy equipment trade event, brings together industry leaders, machinery and innovative solutions.
The partnership will extend into future events, including Expo Grands Travaux and the Alberta Equipment Expo in 2027.
“We’re excited to bring our members closer to these key industry events. Our collaboration with Marketplace Events ensures the CRA community is not only present but actively contributing to the success and vibrancy of the shows,” said Melanie Misener, Executive Director of CRA.
