BlueDEF Platinum introduced by Old World Industries


Old World Industries, the manufacturer of BlueDEF, has released a new innovation in diesel exhaust fluid (DEF). 

The new BlueDEF Platinum is designed to significantly reduce harmful deposits in the selective catalytic reduction system, which in turn provides optimum fuel economy, saving money on repairs and sustaining the life of SCR systems.

A decade ago, auto manufacturers were tasked with reducing the emitted Nitrogen Oxide (NOx) levels of their diesel vehicles, which resulted in the development of selective catalytic reduction (SCR) systems that use diesel exhaust fluid (DEF). 

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Since the creation of SCR, there have been issues with deposit build-up especially with low-quality DEF, which can lead to back pressure, resulting in increased fuel consumption, as well as reduced engine power. Since these deposits cannot be removed and can lead to costly repairs, the industry has been looking for a breakthrough for the past several years.

“Ever since we launched BlueDEF a decade ago, consumers have come to trust the brand to deliver the highest quality of DEF, giving them peace of mind,” said Old World Industries chief executive officer Charles Culverhouse.  

“BlueDEF Platinum provides added peace of mind by using a proprietary advanced formula to significantly reduce the formation of deposits so that consumers get more out of their SCR systems.”

BlueDEF Platinum is a mixture of high purity synthetic urea, deionized water and a proprietary formulation featuring Old World Industries’ new Advanced System Shield technology, which significantly reduces harmful deposits that commonly build up in modern diesel exhaust systems with SCR. With regular use, the deposits are significantly reduced, providing optimum fuel economy  and sustaining the life of the system.

BlueDEF Platinum is manufactured under ISO 22241 guidelines and is API registered, meeting or exceeding OEM specifications for diesel exhaust fluid.