Yanmar has announced its ASV and Yanmar Compact Equipment CTL portfolios will merge under the Yanmar brand.
At ConExpo, the company introduced its One Yanmar initiative, which will see compact track loaders branded under the Yanmar name in North America, while maintaining the option of the ASV Posi-Track undercarriage.
“It’s not a slogan, it brings clarity to our lineup. It strengthens the consistency of our brand, and it reinforces how we go to market as a unified equipment portfolio,” said Anna Sgro, President of Yanmar Compact Equipment North America.
The integrated compact equipment portfolio will offer two distinct undercarriage technologies from a single manufacturer: the ASV Posi-Track system or steel-embedded track systems.
Posi-Track is engineered for exceptional traction and performance on soft, wet, slippery, rough or hilly terrain, while the steel-embedded track systems is designed for durability and performance in construction and hard-surface environments.
As part of Yanmar’s strategy, compact track loaders incorporating ASV technology will transition to Yanmar Red, creating a unified product identity.
The dual-platform strategy allows Yanmar to deliver application-specific performance while maintaining a unified product portfolio.
“This is a cyclical industry. We all know that the question is not how we chase the peaks. The question is, how we build a business that wins every cycle, every day, with our customer all the time?” Sgro said. “To compete consistently at the level that we do, we must align our portfolio, our manufacturing footprint and our go to market strategy.”
At ConExpo, Yanmar previewed two CTLs under the One Yanmar initiative: the 23-hp TL25RP and 54-hp TL50RP. The two new machines incorporate ASV Posi-Track technology with a fully suspended torsion-axle undercarriage engineered to improve stability, digging performance and material retention when operating on soft or uneven terrain.
The full CTL lineup will span small- to large-frame platforms and cover a wide range of horsepower classes and applications, including construction, land management, landscaping, utilities and agriculture.
“Within the portfolio, we now deliver one of the most versatile CTL lineups in the world, not just North America,” Sgro said.
In 2019, Yanmar Holdings has announced the acquisition of the Minnesota-based ASV Holdings. By acquiring ASV, Yanmar completed its lineup of compact equipment.
Since the acquisition, Yanmar has invested more than $32 million in automation, innovation and manufacturing at its Grand Rapids, Minnesota, facility, where Yanmar and ASV compact track loaders are manufactured.
Over the next five years, Yanmar plans to invest an additional $30 million to further expand CTL engineering capability and production capacity.
“This represents the long-term commitment to CTL engineering and manufacturing in North America, and it’s backed by capital investment,” Sgro said.
