The Manitoba-based Associated Auto Auction (AAA) is the latest Canadian auction house to join the Euro Auctions Group.
Effective immediately, AAA becomes the fourth Canadian auction house in the Euro Auctions network, alongside Michener Allen Auctioneering, Jardine Auctions and the recently acquired North Toronto Auction.
The acquisition also includes Associated Auto Auction’s Coast2coast, its specialist collector car auction brand.
All AAA employees will be retained, and the company will transition to operate under the Michener Allen brand from its facility in Headingley, Manitoba, near Winnipeg.
“We’re delighted to welcome another respected Canadian auction into the wider Euro Auctions group, and to integrate their operations with Michener Allen as we continue to strengthen our presence in Manitoba,” said Ian Michener, CEO Michener Allen.
Established in 1971, AAA hold all types of auctions but specialize in Auto, Truck & Equipment Auctions, offering five industrial equipment auctions, weekly automotive auctions and two showpiece collector car auctions.
Craig and Janelle Collingridge will remain in leadership positions within the business.
“Partnering with a global leader will only enhance what we deliver to our customers and I’m very much looking forward to working alongside the Michener Allen team,” Craig Collingridge said.
“The acquisition not only enhances the auction offering here in Manitoba with increased focus on industrial assets but also provides a national platform for Collector car auctions across Canada.”
The acquisition further enhances Euro Auctions’ ability to serve customers across Canada, as it will enrich the customer offering in Winnipeg. Michener Allen will now relocate its operations to the Headingley site.
The specialist collector cars auctions held in Winnipeg will complement the collector car auction held by Michener Allen making this one of the biggest auction houses for collector and cherished cars in Canada.
“We’re excited to welcome Craig, Janelle and his team into the Euro Auctions family and incorporate them into our strong Canadian group,” said Derek Keys, Founder and Managing Director of Euro Auctions Group.
“The addition of Associated Auto Auction enhances our customer offering and provides the required footprint we need to provide a service to our customers in Manitoba and on a national level across Canada.”
