The American Rental Association (ARA) today announced that The ARA Show 2021 has been rescheduled and relocated.
The annual trade show will now take place on October 18 to 20, 2021, at the Las Vegas Convention Center.
The 2021 edition of the annual trade show and convention for the equipment and event rental industry was originally scheduled for February in New Orleans.
As well, to accommodate the shift to a fall 2021 show, the ARA has canceled The ARA Show 2022, which was planned to take place in Anaheim, California.
“The safety and vitality of the rental community is our top priority,” said ARA CEO Tony Conant.
“We consulted with our members, monitored all the leading sources of health information, and worked closely with convention centre partners, the city of New Orleans and many others in an effort to ensure a clean, safe and essential show in February. When it became clear that the pandemic would not allow us to safely host the type of event our rental community expects, we adapted — just as our industry has throughout a resilient 2020.”
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The ARA Show is the largest equipment and event rental trade show and convention in the world. The show features rental-specific education, networking events and equipment for construction/industrial, general tool/light construction and party/special event. The next show will celebrate ARA’s 65th year.
After opting to move The ARA Show 2021 to the fall, ARA opened its search for a host city and venue. Association leadership identified the opportunity to hold the show in Las Vegas — long a favorite destination of attendees — for the first time since 2013.
The ARA Show exhibit hall at the Las Vegas Convention Center will be open Oct. 18 to 20, 2021. Education will be held on Sunday, Oct. 17. Registration for the show will open in July and housing reservations through onPeak will open in February.
“We’re all disappointed that we are unable to get together in February, but we’re excited about the planned return to Las Vegas,” Conant said.
“ARA is committed to providing a 2021 event with the education, products, networking and technology our members need to position themselves for the future. The all-around value the show provides will be more important than ever.”
