JCB partners with professional bull riding team, the Ridge Riders

JCB North America has announced a partnership with Teton Ridge-owned bull riding team, the Ridge Riders, competing in the all-new Professional Bull Riders (PBR) Team Series.

As an official sponsor, and the official equipment company of the Ridge Riders, JCB equipment such as the JCB backhoe and the JCB Teleskid and compact track loader will be showcased at the team’s home event in Glendale, Arizona.

The new PBR Team Series features head-to-head five-on-five bull riding games in a 10-event regular season, culminating in a Teams Championship in Las Vegas, Nevada in November.

“JCB is a company built on innovation and we’re always looking for ways to revolutionize the equipment industry with our products, so when we were offered the opportunity to get in on the ground floor of the newest innovation in the world’s premier bull riding organization like the PBR Team Series and the Ridge Riders, it seemed like the perfect fit for us,” said Ashby Graham, general manager for product and marketing for JCB North America. “The athletes that Teton Ridge has assembled for the Ridge Riders are the best of the best, and we look forward to supporting them as they compete in this inaugural season.”

“Teton Ridge and the Ridge Riders are all about infusing technology and new thinking into the traditional,” said Casey Lane, general manager of the Arizona Ridge Riders. “To integrate that vision with JCB through their precision equipment and technology is truly amazing.”