Bobcat completes its rebrand of Doosan product lines

A man attends to a bobcat air compressor

Bobcat Company’s product portfolio now includes forklifts, industrial air compressors, turf renovation equipment and portable power products following the rebrand of several Doosan equipment lines. 

Last year, Bobcat announced Doosan Industrial Vehicle, Doosan Portable Power, Doosan Industrial Air and Ryan turf renovation products would change to the Bobcat brand as part of the organization’s global brand strategy. 

All product lines have now officially rebranded under Bobcat in North America with transitions on these product lines also happening globally in applicable markets.

“Through our unwavering commitment to innovation and excellence, we have significantly broadened our product portfolio to not only meet the needs of our loyal customers but also to inspire and empower new customers to conquer their toughest job site challenges,” said Scott Park, CEO and vice chairman of Doosan Bobcat Inc.

“With an expanded range of solutions, we’re empowering even more customers to accomplish more.”

The products are now available at select Bobcat dealerships throughout North America. 

Customers can now purchase the Bobcat branded products at select Bobcat dealerships throughout North America, including:

Forklifts: Internal combustion cushion and pneumatic tire forklifts, electric counterbalance forklifts, narrow aisle forklifts, pallet trucks, stacker forklifts and warehouse vehicles.

Industrial air: Industrial air compressors ranging from 30- to 200-hp, with both fixed and variable speed offerings.

Turf renovation: Aerators, sod cutters, dethatchers, overseeders, and other specialty products that serve landscaping and grounds care professionals across a variety of industries including golf, sports turf, landscaping and rental. 

Portable power: Air compressors ranging from 185 to 1,600 cfm, mobile generators ranging from 25 to 570 kVA and light towers with runtime up to 105 hours