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Caterpillar announces organization changes, new digital division

  • 6/16/2017 12:09:00 PM
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Caterpillar announces organization changes, new digital division

PEORIA, Ill. — Following its previously announced plan to updates its corporate strategy, Caterpillar has created two new divisions within the company’s framework.

The new divisions, announced June 15, aim to drive greater efficiency and effectiveness in support of the company’s customers.

The new Digital Enabled Solutions Division will combine the company’s data analytics group, enterprise data hub, equipment management tools, Cat Connect technologies and customer experience portals. The company immediately began an external search for an executive to lead the new division.

“We recognize the need to bring these groups into an organization that will bring enhanced focus and strategic alignment to the existing and yet-to-be developed digital enablers for our products and customers,” said Caterpillar CEO Jim Umpleby.

Caterpillar also created the Product Support & Logistics Division, which will combine groups currently located in other divisions to drive collaboration and implement strategic initiatives.

The division’s mandate includes design and manufacturing of wear and maintenance component products, as well as support of prime product and parts distribution, inbound and outbound logistics, warehousing functions and packaging and container management.  

Caterpillar’s board of directors appointed Chris Snodgrass as Vice President of the division. He joined the company in 2013 and previously served as general manager for the Industrial Power Systems Division.

“Since joining Caterpillar, Chris has quickly demonstrated an ability to deliver results,” Umpleby said.


VPs Retire

The announcement of the new division was accompanied by news of three vice presidents retiring from the company. Paolo Fellin, Greg Folley and George Taylor, have elected to retire on August 1.  

Fellin, Caterpillar’s Vice President of the Global Construction and Infrastructure Division, joined the company 37 year ago and held several roles in sales and marketing throughout Europe.

“His leadership has played a critical role as Caterpillar has improved its market position for worldwide machine sales in the last several years,” Umpleby said.   

Folley, the Vice President of the Industry Solutions, Components and Distribution Division, was with the company for 22 years. He started his career in the Human Services Division, and held numerous leadership and executive positions within the company.  

“His focus on people along with his positive attitude and leadership style are the hallmarks of his career,” Umpleby said.  

Taylor, Vice President of the Marketing & Digital Division, worked with Caterpillar for 19 years. He held numerous marketing, product support and general management positions before he was named the director and general manager of the global on-highway truck group in 2006.

“George has played a significant role in leading Caterpillar’s initiatives utilizing data analytics, innovation, digital channels and techniques to unlock competitive advantages for our customers,” Umpleby said.

Damien Giraud, currently Worldwide Product Manager for Caterpillar’s large excavators, has been named the new Vice President of the Global Construction and Infrastructure Division.

“Damien brings an exceptional focus on our customers to this position,” Umpleby said. “That customer focus combined with his global work experience, deep industry knowledge and his strong and transparent communication skills make him ideally suited for this position.”  



JCB Teleskid

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